About us New

03 – About

A small, senior studio for brands that mean it.

We started innit because we got tired of agencies that confuse motion with progress — the ones billing six figures to “explore the space” while the quarter quietly burned down. Today we work with a hand-picked group of operators, founders, and CMOs who’d rather ship than schedule another workshop.

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the innit team working in our brooklyn studio

INNIT,

WHAT WE BELIEVE

Four principles. Non- negotiable.

01

Outcomes over outputs

Slide counts don’t pay salaries. We measure ourselves on pipeline, revenue, and retention — the numbers your CFO actually screenshots.

02

Senior, embedded

No account-handler tax, no junior playing telephone. The people in the kickoff are the people doing the work.

03

Strategy first, always

Every tactic ladders up to a thesis. If we can’t defend it on a whiteboard, we don’t ship it to your audience.

04

Built to compound

We design programs that get smarter every quarter. One-off bursts of activity are great — for fireworks shows.

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strategy session with sticky notes

OUR APPROACH

Vendor no more — we're part of your team.

We embed inside your weekly stand-ups, share your Slack, learn your customers, and defend the work like it has our name on it. Because it does.

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team collaborating

IN THE ROOM

Strategists. Designers. Engineers. CMOs-for-hire.

Founded in Liverpool
2025
People across 4 cities
0
Client revenue influenced
£ 0 B

OUR TEAM LEADS

The humans behind the work.

Hover a face. We dare you. (No stock-photo placeholders, no mystery account managers.)

brand & identity 1 (1)
photo of maya okafor

Maya Okafor

FOUNDER & STRATEGY LEAD

brand & identity 1 (1)
photo of maya okafor

Maya Okafor

FOUNDER & STRATEGY LEAD

brand & identity 1 (1)
photo of maya okafor

Maya Okafor

FOUNDER & STRATEGY LEAD

brand & identity 1 (1)
photo of maya okafor

Maya Okafor

FOUNDER & STRATEGY LEAD

brand & identity 1 (1)
photo of maya okafor

Maya Okafor

FOUNDER & STRATEGY LEAD

brand & identity 1 (1)
photo of maya okafor

Maya Okafor

FOUNDER & STRATEGY LEAD

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