05 – Service
Pay Per Click (PPC)
We engineer organic visibility programs that rank, convert, and defend market share. Technical foundations, editorial depth, and link authority working as one system.
3.4x
ORGANIC TRAFFIC LIFT
SUB-SERVICES · 05
Inside Pay Per Click
Focused offerings within pay per click — engaged on their own or as part of a retainer. Click any card to dive deeper.
Social Ads
Meta, TikTok, LinkedIn, and Pinterest paid campaigns engineered for ROAS.
01 / 04
Google Ads
Search, Shopping, Performance Max, and YouTube programs built around revenue.
02 / 04
Re-marketing Campaigns
Audience segmentation and retargeting flows that recover lost conversions.
03 / 04
WHAT’S INCLUDED
Capabilities
Social Ads
Google Ads
Re-marketing Campaigns
other services
Social Ads
Performance-led social advertising across Meta, TikTok, LinkedIn, and Pinterest. We run lean account structures,
ship creative weekly, and measure to revenue — not just platform-reported conversions.
WHAT’S INCLUDED
Account architecture and campaign consolidation
Weekly creative testing and iteration cycyles
Server-side tracking and Conversion API setup
Audience modelling and lookalike strategy
Landing page and funnel CRO support
Revenue and CAC reporting tied to your CRM
01 / 03 · Pay Per Click (PPC)
Google Ads
Full-stack Google Ads management — Search, Shopping, Performance Max, Demand Gen, and YouTube.
We engineer accounts around margin and lifetime value, not last-click ROAS, and we feed the algorithm with the right signals to scale profitably.
WHAT’S INCLUDED
Search, Shopping, PMax, and YouTube campaign management
Merchant Center, feed optimisation, and CSS setup
Smart bidding strategy with offline conversion imports
Account restructure, negative keyword, and SQR hygiene
Landing page experiments and Quality Score improvement
Revenue and margin reporting, not just ROAS
02 / 03 · Pay Per Click (PPC)
Re-marketing Campaigns
Recover lost demand with smart retargeting across paid social, display, and email. We segment audiences by intent and value, then ship creative and
ffers tailored to each stage — without burning frequency on the same buyers.
WHAT’S INCLUDED
Audience segmentation by behaviour, value, and recency
Cross-channel retargeting on Meta, TikTok, and Google
Dynamic product ads and abandoned-cart flows
Frequency caps and exclusion strategy to avoid burnout
Creative tailored per funnel stage and audience
Incrementality testing and true-lift measurement
03 / 03 · Pay Per Click (PPC)
Social Ads
Performance-led social advertising across Meta, TikTok, LinkedIn, and Pinterest. We run lean account structures,
ship creative weekly, and measure to revenue — not just platform-reported conversions.
WHAT’S INCLUDED
Account architecture and campaign consolidation
Weekly creative testing and iteration cycyles
Server-side tracking and Conversion API setup
Audience modelling and lookalike strategy
Landing page and funnel CRO support
Revenue and CAC reporting tied to your CRM
01 / 03 · Pay Per Click (PPC)
Google Ads
Full-stack Google Ads management — Search, Shopping, Performance Max, Demand Gen, and YouTube.
We engineer accounts around margin and lifetime value, not last-click ROAS, and we feed the algorithm with the right signals to scale profitably.
WHAT’S INCLUDED
Search, Shopping, PMax, and YouTube campaign management
Merchant Center, feed optimisation, and CSS setup
Smart bidding strategy with offline conversion imports
Account restructure, negative keyword, and SQR hygiene
Landing page experiments and Quality Score improvement
Revenue and margin reporting, not just ROAS
02 / 03 · Pay Per Click (PPC)
Re-marketing Campaigns
Recover lost demand with smart retargeting across paid social, display, and email. We segment audiences by intent and value, then ship creative and
ffers tailored to each stage — without burning frequency on the same buyers.
WHAT’S INCLUDED
Audience segmentation by behaviour, value, and recency
Cross-channel retargeting on Meta, TikTok, and Google
Dynamic product ads and abandoned-cart flows
Frequency caps and exclusion strategy to avoid burnout
Creative tailored per funnel stage and audience
Incrementality testing and true-lift measurement
03 / 03 · Pay Per Click (PPC)