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Paid Social Media
Paid social is essential as global ad spend surpasses £170 billion, helping your brand stand out and reach the right audiences effectively.
What is Paid Social Media?
Paid social media involves using sponsored advertisements on platforms like Facebook, Instagram and TikTok to reach specific audiences.
Unlike organic social media posts, which rely on natural engagement, paid social guarantees that your content is seen by a broader and more targeted audience. Competition for attention is fierce online, but by leveraging paid social you can build your brand’s awareness, drive more traffic to your site and generate leads.
Facebook Ads Experts
Facebook has over 3 billion monthly active users and generated more than £106 billion in ad revenue last year. At Soap Media, we use advanced targeting to connect your brand with the right audience, reaching users based on demographics, interests and behaviours to drive meaningful engagement and measurable results.
Our Paid Social experts create campaigns that perform at every stage of your customer journey. We use Facebook’s ad formats creatively, from image and video ads to engaging carousel ads. Whether your goal is to build brand awareness, generate quality leads or drive conversions, we deliver results that matter.
What sets us apart is our drive for excellence, not just “good”. We conduct in-depth audience research, create compelling ads, manage your budget strategically, and closely monitor performance. As your partner, we continuously optimise campaigns to deliver measurable results, helping you achieve and exceed your business goals.
Instagram Advertising
Instagram ad reach has grown by over 12% year on year. If you’re not advertising your products or services on Instagram, you could be missing out on a valuable opportunity to reach and engage a wider audience.
As Instagram advertising experts, we can transform your Instagram presence into a powerful marketing tool that drives real growth for your business.
Our approach begins with understanding your brand and goals. We analyse audience insights to target the right people at the right time, ensuring your Instagram ads reach those most likely to engage and convert. We continuously monitor performance and optimise campaigns to improve results and maximise your return on investment.
Tik Tok Paid Ads
It’s time to tap into TikTok’s viral potential. With nearly 2 billion active users worldwide, the platform continues to grow rapidly as people search, discover news and shop. If your brand isn’t present on TikTok, you could be missing a powerful opportunity to reach and engage a global audience.
At Innit Marketing, we begin by understanding your brand and goals. We leverage TikTok’s advanced targeting to reach the right audience, connecting with users ready to engage. Beyond ad creation, we track performance closely, using real-time data to optimise campaigns, maximise your ad spend, and deliver strong, measurable returns.
LinkedIn Advertising
With over a billion members across 200 countries, LinkedIn is a leading platform for B2B marketing and professional networking. Our experts utilise its powerful advertising tools to create campaigns tailored to business needs and career goals, using precise targeting like job title, industry, company size and skills.
We create compelling content tailored to LinkedIn’s professional audience, using formats like Sponsored Content, Message Ads, Dynamic Ads and Text Ads. Our strategies focus on building brand awareness, generating high-quality leads, and driving targeted traffic to your website, aligned with your specific business goals.
We don’t just launch campaigns and leave them running. Our Paid Social experts continuously monitor performance, using LinkedIn’s detailed analytics to refine and optimise your ads. We test new approaches, adjust targeting, and experiment with creatives to maximise your return on investment and deliver consistent, measurable results.
Your Guide to Common Questions & Solutions
How does Paid Social differ from Organic Social?
Paid social involves using paid advertisements on social media to reach a specific audience, putting your content in front of more people. Organic social relies on non-paid methods like regular posts and engagement to reach followers naturally. While organic social builds long-term relationships, paid social provides immediate visibility and targeted reach. However, both are equally important for a successful social media marketing campaign!
How much do Facebook and Instagram ads cost?
The costs of ads vary depending on factors like your target audience, campaign objectives, ad placements and competition. You can set a budget based on your goals and pay for ads on a cost-per-click (CPC) or cost-per-impression (CPI) basis. Generally, on average you can expect to spend anywhere from £0.86 per click on Facebook to £3.15 per click on Instagram. Setting a budget that aligns with your goals will help to maximise your ad spend.
When can I expect to see results from my Paid Social campaign?
Results from a paid social campaign can vary, but many of our clients start seeing initial outcomes within the first few weeks to months. For sustained success, we advise that you plan for a campaign duration of at least a few months.